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Forward Tasting logo, experiential marketing for Canadian food and beverage brands.

✨ "Moving brands forward, one tasting at a time." ✨

Passionate representation

Personalized approach

High-conversion results

Juliette Wang, food and beverage marketing specialist, Forward Tasting founder.

Hey there! I’m Juliette Wang

the face (and taste buds) behind Forward Tasting. If there’s one thing you should know about me, it’s that I love food. Like, really love food. But here’s the kicker—I was actually a terrible eater before the age of five. My parents had to trick me into eating my meals. Fast forward a few decades, and now I spend my days helping people discover amazing Canadian-made food and beverages. Life is funny like that.

 

I was born and raised in China, where food is more than just fuel—it’s culture, connection, and a way of life. With a dad who’s a traditional Chinese doctor and a mom who’s a biologist, I grew up with a deep appreciation for what goes into our bodies. Big flavors, healthy ingredients, and holistic choices? Sign me up!

  • In-store Demonstrations and Tastings
    We bring your product directly to your target audience, creating interactive and memorable tasting experiences. By engaging customers in-store, we help build brand awareness, drive sales, and cultivate long-term customer loyalty.
  • Trade Show Representation
    Standing out at a trade show can be tough. Our team ensures your brand captures attention with professional representation, product sampling, and strategic engagement. We make sure your brand is seen and heard in the best possible light, building valuable connections at every event.
  • Custom Brand Activations
    We create tailored, high-impact experiences that showcase your brand’s unique story. Whether through pop-up events or personalized tastings, we bring your brand to life in a way that connects with customers and leaves a lasting impression.
  • Consultation and Strategy
    Need help fine-tuning your marketing strategy? We offer expert consultation, guiding you on how to best connect with your audience, maximize product visibility, and create campaigns that drive results.
  • Team Building Tasting Event
    Looking to engage your team or clients in a fun, interactive way? Our team-building tasting events are designed to foster collaboration, creativity, and connection through curated tasting experiences. Perfect for corporate groups or team celebrations, these events create lasting memories and strengthen team dynamics.

our services

At Forward Tasting, we offer a variety of services designed to help food and beverage brands, retailers, and distributors create lasting connections with their customers. Here’s how we can help:

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In-store Demonstrations and Tastings

We bring your product directly to your target audience, creating interactive and memorable tasting experiences. By engaging customers in-store, we help build brand awareness, drive sales, and cultivate long-term customer loyalty

kaufmann-mercantile-Bf5B06xmA3Q-unsplash.jpg

Trade Show Representation

Standing out at a trade show can be tough. Our team ensures your brand captures attention with professional representation, product sampling, and strategic engagement. We make sure your brand is seen and heard in the best possible light, building valuable connections at every event.

eduardo-soares-e4EmPx91Aj4-unsplash.jpg

Custom Brand Activations

We create tailored, high-impact experiences that showcase your brand’s unique story. Whether through pop-up events or personalized tastings, we bring your brand to life in a way that connects with customers and leaves a lasting impression.

meritt-thomas-2UsNF4Az-Ko-unsplash.jpg

Consultation and Strategy

Need help fine-tuning your marketing strategy? We offer expert consultation, guiding you on how to best connect with your audience, maximize product visibility, and create campaigns that drive results.

kelsey-chance-ZrhtQyGFG6s-unsplash.jpg

Team Building Tasting Event

Looking to engage your team or clients in a fun, interactive way? Our team-building tasting events are designed to foster collaboration, creativity, and connection through curated tasting experiences. Perfect for corporate groups or team celebrations, these events create lasting memories and strengthen team dynamics.

Customer selecting Canadian-made product during in-store tasting event by Forward Tasting

About Forward Tasting

Forward Tasting is an experiential marketing business dedicated to the growth and success of food and beverage brands, retailers, and distributors. We specialize in creating engaging product demonstrations and tastings designed to build customer loyalty, increase brand awareness, and drive sales.

 

In today's competitive food and beverage market, especially for small to medium-sized businesses, standing out is more challenging than ever. We combine industry expertise with a genuine commitment to supporting Canadian businesses. By specializing in high-impact, forward-facing tasting experiences, we not only drive sales but also build long-term customer loyalty, ensuring your brand continues to move forward, one tasting at a time.

 

From in-store demos to trade show representation, our services connect your products with the right audience in a memorable way. We focus on telling your brand’s story and creating lasting connections that foster long-term growth, rather than just promoting products. Let's chat about how Forward Tasting can help your brand move forward, one tasting at a time!

testimonials

What Our Clients Are Saying

⭐️⭐️⭐️⭐️⭐️


“Forward Tasting brought the energy and professionalism we needed to take our sampling events to the next level. Juliette’s team didn’t just hand out products—they told our story. We saw a noticeable spike in repeat customers after each demo!

 

— Danielle R.

GET IN TOUCH

We'd love to hear from you!

Whether you're ready to elevate your brand with a dynamic tasting experience or just want to chat about how we can help, don’t hesitate to reach out.

Call Us

902-449-4609

Find Us

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